Monday, 4 March 2013

Addressing my audience


How did you attract/address your audience?

To attract my audience, I used a lot of different techniques. First of all, I had the sell line right on the top, so would be one of the first things the people see, and also having the masthead quite large, draws the reader in to having a look at the magazine. I have tried to use colours that go well together so that it captures the attention of the audience. The main cover image is also trying to drag the reader in, using direct mode of address. The cover lines also are made to stand out, they are put in alternating colours so are easier to read and so they look better. i have also given a competition on the fornt cover to win gig tickets to also try and pull the reader in.

Target Audience


Who would be the audience for your media product?

The audience for my media product is aimed at mostly males, ages 16-21, and from a working class/ middle class background. My magazine was aimed at someone who would stereotypically do these things: shop at hmv/maybe other record stores, probably enjoy eating junk food, and maybe going skateboarding and things like that. They would probably enjoy mostly comedy programmes, maybe some dramas and also horror programmes too. It is quite unusual that they would put a lot of thought into what they wear, so the ‘fashion’ of them would likely not be the best presented.

Institutions


What kind of media institution might distribute your media product and why?

IPC media is a publisher that may want to publish my magazine, as they do not really have a magazine quite the genre of my magazine, they have nme, but even though that is a music magazine, it isn’t the same genre as my magazine, so they are likely to want a different genre of music magazine.

Bauer are less likely to want to publish my magazine, as they have kerrang magazine, which is of a sort of similar genre, so they probably wouldn’t want to sell two of the same genre of music magazine, as they would just be competing with themselves.

Future might also want to publish my magazine, but this is also quite unlikely as it has magazines in the same sort of genre again, so it’s unlikely they would publish it.

I think IPC is most likely to publish my magazine, as it doesn’t have a music magazine in the same sort of genre.